Unlike traditional snuff, LYFT nicotine pouches do not need to be stored in a refrigerator – because the portions do not contain tobacco. So take LIFT with you whenever you want and don’t worry about storage.
LYFT nicotine pouches are manufactured in Sweden.
This summer´s limited edition is LYFT Tokyo Zing. Awesome! Definitely give it a try!
In 2019, BAT introduced nicotine pouches to its portfolio, marketing them as Lyft in the UK and Velo in the US. A July 2019 news report suggested that BAT’s nicotine pouches were also on sale in Sweden, Italy and Tanzania. BAT started promoting Lyft /Velo in “emerging markets” in low and middle income countries (see below).
In October 2020, BAT’s subsidiary in Hungary announced that it might move some of its cigarette manufacturing outside the country, and increase the production of nicotine pouches.
In November 2020, BAT announced that it had acquired US-based nicotine pouch company Dryft Sciences, via its subsidiary Reynolds American, with the pouches to be sold under the Velo brand. According to BAT this would give them a combined share in the US nicotine pouches market of around 10%. In the US in 2020, BAT’s nicotine pouches were available in three strengths: 2mg, 4mg and 7mg.
BAT distinguished Epok, Lyft and Velo from traditional snus and allocated them to a new product category, which it called “modern oral products”.7 In November 2019, it announced that it would consolidate its NGPs under fewer brand names, and all its “modern oral” products would be sold as Velo. However in 2020, Lyft was still being promoted in Kenya (see below).
Japan Tobacco International sells its Nordic Spirit brand of nicotine pouches in Europe. In its 2020 integrated report Japan Tobacco stated that the pouch was sold in nine countries, and that it held 70% of the UK market. It also said that the product was “sustainably produced”.
In May 2018, Imperial Brands launched a version of its snus brand Skruf without tobacco leaf, called Skruf Super White, in Sweden and Norway. This product appears to have been rebranded zoneX for the UK market in August 2019.
In December 2020, IMB published an article on its Imperial Science website exploring what it described as “The Tobacco-Free Nicotine Pouch Opportunity”.